LANEWAYOur Work
Case
Studies
Discover how we have helped businesses overcome challenges and achieve remarkable results.
CurriceRead Full Case Study
Building the Founder. Building the Brand.
The Challenge
Currice had real traction on the ground — events, bookings, and a founder with a clear vision. But the digital presence wasn't keeping pace. Engagement on Instagram and LinkedIn was low, the four verticals weren't being communicated clearly, and the most powerful asset — the founder's story — wasn't being used at all.
Our Solution
At Laneway, we work with founders — not just brands. For Currice Foods, that meant one clear decision: put Sujay at the centre of the content, and build everything around his story, his events, and his world.
Experiences like Currice's aren't sold through scheduled posts. They are sold through presence, story, and a voice people trust before they ever walk through the door.
01 Instagram — Consistent reels, stories, and community management capturing the energy of every Currice event.
02 LinkedIn — First-person posts written as Sujay — event recaps, founder reflections, milestones — targeting corporate and B2B audiences.
03 Reddit — Active participation in r/bangalore and relevant food communities to build organic reach.
Results
- Founder-led content strategy live across Instagram, LinkedIn, and Reddit
- Consistent content cadence established for the first time
- Sujay's personal brand being built alongside Currice Foods
- All four verticals clearly represented in the content ecosystem
- Community management running across all platforms
- Social Media Management
- Results compounding — month on month
7ZeroMediaRead Full Case Study
Building an AI-Powered, full-scale, next-generation media agency
The Challenge
7ZeroMedia needed a modern, scalable platform to manage their AI-powered media operations and client relationships.
Our Solution
We developed a sleek, user-friendly website that highlights 7ZeroMedia's innovative approach to media services, showcasing their AI capabilities and client success stories.
Results
- Branding & Identity
- Content Creation
- Increased event participation by 5 times
- complete media ecosystem
- bringing together content creation
- Social Media Management
- Editing & Post-Production
VAYORead Full Case Study
Building a Social Community Brand for Modern Social Connections
The Challenge
In a time after 20s where life is fast and hectic, genuine friendships are harder to form. Vayo creates a comfortable, activity driven space where individuals meet new people, share experience and build real connections.
Our Solution
The brand brings together two worlds: Offline meetups like bowling, Cubbon park gatherings, jam sessions and city activities & online communities including gaming events, WhatsApp groups and digital hangouts.
Results
- Strong brand identity
- Growth of community (online and offline)
- Increased event participation by 5 times
- High recall within Bangalore's social ecosystem
- More activeness in Whatsapp community interactions
- Successful launch of online communities
- Scalable funnel was made from Instagram → WhatsApp → events
SamyamRead Full Case Study
Designing a Digital Sanctuary for India's Luxury Spiritual Tourism Brand
The Challenge
Samyam identifies that traditional spiritual travel (teerth yatra) often lacks the depth and structure required for true transformation
Our Solution
Samyam has created a transcendental experience that bridges the gap between ancient tradition and modern luxury.
Results
- Retreat listings and curated tour pages
- A dedicated website that offers seekers easy access to these meticulously planned, high-consciousness journeys.
- Blog style spiritual content